Instead of using more general seeming advertising to promote the Alms platform, we are resolving to use selected-appeal-based approach. Where appeals shall be selected perhaps based criticality, urgency, etc. and then adapted into an advertisement. With the respective appeal page being the ad click landing page. This we expect should be more efficiently convey what the ministry.
Until now we have used Google Ads (Google search text ads) but we have contemplated much on trying the Blue Letter Bible platform banner ads service as well. With budget having been the hindering factor hitherto. But praying still for God’s grace to abound over the work – that it may take the desired stand and serve his people as per his enabling.
Needy saints are therefore even more encouraged to submit their appeals as this promises great exposure possibility for such selected appeals.
